[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kkhulin.cz\/nic-noveho-pod-sluncem\/#Article","mainEntityOfPage":"https:\/\/www.kkhulin.cz\/nic-noveho-pod-sluncem\/","headline":"Nic nov\u00e9ho pod sluncem","name":"Nic nov\u00e9ho pod sluncem","description":"Nen\u00ed nic neobvykl\u00e9ho na tom, kdy\u017e si n\u011bkdo po\u0159\u00edd\u00ed internetovou str\u00e1nku a b\u011bhem jist\u00e9 doby dosp\u011bje k uv\u011bdom\u011bn\u00ed si, \u017ee mu vlastn\u011b nen\u00ed (skoro) k ni\u010demu. Jednodu\u0161e proto, \u017ee o\u010dek\u00e1val, \u017ee se mu d\u00edky n\u00ed budou do jeho provozovny hrnout <a class=\"more-link\" href=\"https:\/\/www.kkhulin.cz\/nic-noveho-pod-sluncem\/\">P\u0159e\u010d\u00edst<\/a>","datePublished":"2019-05-22","dateModified":"2019-05-22","author":{"@type":"Person","@id":"https:\/\/www.kkhulin.cz\/author\/#Person","name":"","url":"https:\/\/www.kkhulin.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/96681f32407e92907e886055c80be666fea9980585e3d74d58609948dcc5acbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/96681f32407e92907e886055c80be666fea9980585e3d74d58609948dcc5acbb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kkhulin.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kkhulin.cz\/wp-content\/uploads\/img_a356000_w3830_t1570726507.png","url":"https:\/\/www.kkhulin.cz\/wp-content\/uploads\/img_a356000_w3830_t1570726507.png","height":0,"width":0},"url":"https:\/\/www.kkhulin.cz\/nic-noveho-pod-sluncem\/","wordCount":450,"articleBody":" Nen\u00ed nic neobvykl\u00e9ho na tom, kdy\u017e si n\u011bkdo po\u0159\u00edd\u00ed internetovou str\u00e1nku a b\u011bhem jist\u00e9 doby dosp\u011bje k uv\u011bdom\u011bn\u00ed si, \u017ee mu vlastn\u011b nen\u00ed (skoro) k ni\u010demu. Jednodu\u0161e proto, \u017ee o\u010dek\u00e1val, \u017ee se mu d\u00edky n\u00ed budou do jeho provozovny hrnout davy z\u00e1kazn\u00edk\u016f, a realita je p\u0159itom diametr\u00e1ln\u011b odli\u0161n\u00e1. Je to b\u011b\u017en\u00e1 v\u011bc. A to z toho prost\u00e9ho d\u016fvodu, \u017ee doty\u010dn\u00fd zapomn\u011bl na jednu jenom zd\u00e1nlivou \u201edrobnost\u201c. A sice na to, \u017ee existence internetov\u00e9 str\u00e1nky nen\u00ed je\u0161t\u011b ani zdaleka v\u0161\u00edm. Kdy\u017e m\u00e1 toti\u017e takov\u00fd web spr\u00e1vn\u011b prezentovat, mus\u00ed se nezbytn\u011b dostat na o\u010di t\u011bm, jim\u017e je ur\u010den. A v tom je onen pov\u011bstn\u00fd zakopan\u00fd pes. On toti\u017e \u010dlov\u011bk, kter\u00fd hled\u00e1 pr\u00e1v\u011b to, co se na onom webu nab\u00edz\u00ed, zad\u00e1 kl\u00ed\u010dov\u00e9 slovo do vyhled\u00e1va\u010de a doty\u010dn\u00fd z \u201eGoogl\u016f\u201c mu v m\u017eiku nab\u00eddne p\u0159\u00edmo neskute\u010dn\u00e9 mno\u017estv\u00ed odkaz\u016f na v\u00fdb\u011br. A kdy\u017e se ona v\u00fd\u0161e zmi\u0148ovan\u00e1 str\u00e1nka ztr\u00e1c\u00ed kdesi daleko v onom seznamu odkaz\u016f, je v\u00edce ne\u017e pravd\u011bpodobn\u00e9, \u017ee bude opomenuta. A kdy\u017e ji nikdo nenajde, nem\u016f\u017ee logicky zareagovat na na n\u00ed zve\u0159ejn\u011bnou nab\u00eddku, ani kdyby tato byla sebev\u00fdhodn\u011bj\u0161\u00ed. Je tomu zkr\u00e1tka tak. A pokud se s t\u00edm majitel on\u00e9 str\u00e1nky nechce jenom tak sm\u00ed\u0159it, mus\u00ed si za\u0159\u00eddit pomoc zvanou optimalizace web\u016f. Tedy pomoc od odborn\u00edk\u016f, kte\u0159\u00ed v\u011bd\u00ed, jak to zaona\u010dit, aby se pr\u00e1v\u011b tato nab\u00eddka dostala do \u010dela v\u0161ech vyhled\u00e1va\u010di nalezen\u00fdch odkaz\u016f.  Pouze pomoc ze strany odborn\u00edk\u016f dok\u00e1\u017ee zm\u011bnit onu neradostnou realitu t\u00edm nejpozitivn\u011bj\u0161\u00edm sm\u011brem. Proto\u017ee jsou to oni, kdo v\u011bd\u00ed, jak spr\u00e1vn\u011b zvolit kl\u00ed\u010dov\u00e1 slova, jak odstranit p\u0159\u00edpadn\u00e9 nedostatky, je\u017e se na tom kter\u00e9m webu vyskytuj\u00ed, jak za\u0159\u00eddit zp\u011btn\u00e9 odkazy i kvalitn\u00ed materi\u00e1l, jen\u017e u\u010din\u00ed str\u00e1nku zaj\u00edmavou. Jsou to oni, kte\u0159\u00ed dok\u00e1\u017eou takovou str\u00e1nku n\u00e1le\u017eit\u011b prezentovat a vyt\u00e1hnout ji z \u0161edi pr\u016fm\u011bru na v\u00fdslun\u00ed, tam, kde si j\u00ed ka\u017ed\u00fd v\u0161imne. A nejen v\u0161imne, ale i pat\u0159i\u010dn\u011b zareaguje. A pak? Pak se kone\u010dn\u011b dostav\u00ed k\u00fd\u017een\u00fd v\u00fdsledek, pak zmiz\u00ed chmury z tv\u00e1\u0159e onoho nespokojence, jen\u017e se necht\u011bl sm\u00ed\u0159it se zbyte\u010dnost\u00ed sv\u00e9ho webu. Kter\u00fd kone\u010dn\u011b zafunguje tak, jak se od n\u011bj o\u010dek\u00e1valo. A o to p\u0159ece jde.                                                                                                                                                                                                                                                                                                                                                                                                 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nic nov\u00e9ho pod sluncem","item":"https:\/\/www.kkhulin.cz\/nic-noveho-pod-sluncem\/#breadcrumbitem"}]}]