[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kkhulin.cz\/optimalizace-je-zapotrebi\/#Article","mainEntityOfPage":"https:\/\/www.kkhulin.cz\/optimalizace-je-zapotrebi\/","headline":"Optimalizace je zapot\u0159eb\u00ed","name":"Optimalizace je zapot\u0159eb\u00ed","description":"Pokud se n\u011bkter\u00e1 internetov\u00e1 str\u00e1nka pot\u00fdk\u00e1 s nedostate\u010dnou, ba dost mo\u017en\u00e1 i nulovou, sledovanost\u00ed, je nasnad\u011b, \u017ee nem\u016f\u017ee slou\u017eit \u00fa\u010delu, pro jak\u00fd byla stvo\u0159ena. Kdy\u017e ji nikdo nenav\u0161t\u011bvuje, pochopiteln\u011b ani nezv\u00ed, co na n\u00ed je, a kdyby tato neexistovala, byl <a class=\"more-link\" href=\"https:\/\/www.kkhulin.cz\/optimalizace-je-zapotrebi\/\">P\u0159e\u010d\u00edst<\/a>","datePublished":"2019-06-24","dateModified":"2019-06-24","author":{"@type":"Person","@id":"https:\/\/www.kkhulin.cz\/author\/#Person","name":"","url":"https:\/\/www.kkhulin.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/96681f32407e92907e886055c80be666fea9980585e3d74d58609948dcc5acbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/96681f32407e92907e886055c80be666fea9980585e3d74d58609948dcc5acbb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kkhulin.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kkhulin.cz\/wp-content\/uploads\/img_a360079_w3543_t1573971874.jpg","url":"https:\/\/www.kkhulin.cz\/wp-content\/uploads\/img_a360079_w3543_t1573971874.jpg","height":0,"width":0},"url":"https:\/\/www.kkhulin.cz\/optimalizace-je-zapotrebi\/","about":["D\u016fm a byt"],"wordCount":413,"articleBody":" Pokud se n\u011bkter\u00e1 internetov\u00e1 str\u00e1nka pot\u00fdk\u00e1 s nedostate\u010dnou, ba dost mo\u017en\u00e1 i nulovou, sledovanost\u00ed, je nasnad\u011b, \u017ee nem\u016f\u017ee slou\u017eit \u00fa\u010delu, pro jak\u00fd byla stvo\u0159ena. Kdy\u017e ji nikdo nenav\u0161t\u011bvuje, pochopiteln\u011b ani nezv\u00ed, co na n\u00ed je, a kdyby tato neexistovala, byl by v\u00fdsledek stejn\u00fd. Jen\u017ee smaz\u00e1n\u00ed takov\u00e9 internetov\u00e9 str\u00e1nky nic ne\u0159e\u0161\u00ed. Proto\u017ee t\u00edm se jej\u00ed majitel tak\u00e9 nezviditeln\u00ed, \u010dili nedos\u00e1hne toho, o\u010d mu \u0161lo. A proto je t\u0159eba hledat d\u016fvod, kter\u00fd za on\u00edm nez\u00e1jmem stoj\u00ed, a odstranit ho.  Objeven\u00ed p\u0159\u00ed\u010diny takov\u00fdch ne\u00fasp\u011bch\u016f je snadn\u00e9, proto\u017ee je tato u\u017e d\u00e1vno zn\u00e1m\u00e1. D\u016fvodem je tu to, \u017ee je na internetu podobn\u00fdch webov\u00fdch str\u00e1nek v\u00edce ne\u017e dost a proto je v\u00edce ne\u017e t\u011b\u017ek\u00e9 se v on\u00e9 konkurenci prosadit. O tom, nakolik bude ta kter\u00e1 str\u00e1nka \u00fasp\u011b\u0161n\u00e1, rozhoduj\u00ed internetov\u00e9 vyhledava\u010de, kter\u00e9 zobrazuj\u00ed weby obsahuj\u00edc\u00ed to kter\u00e9 hledan\u00e9 kl\u00ed\u010dov\u00e9 slovo podle p\u0159esn\u011b zadan\u00fdch krit\u00e9ri\u00ed. A ten z u\u017eivatel\u016f, komu najdou tis\u00edce nebo klidn\u011b i miliony odkaz\u016f, se logicky pod\u00edv\u00e1 nanejv\u00fd\u0161 na n\u011bkolik prvn\u00edch a o ostatn\u00ed u\u017e nem\u00e1 z\u00e1jem. A jak dostat svoji str\u00e1nku pr\u00e1v\u011b na n\u011bkterou z p\u0159edn\u00edch pozic? To u\u017e nen\u00ed \u00fakol pro laiky, ale pro odborn\u00edky, jejich\u017e ka\u017edodenn\u00edm chlebem je optimalizace str\u00e1nek pro vyhledava\u010de. Proto\u017ee jenom ti dok\u00e1\u017eou prov\u00e1d\u011bt takov\u00e9 zm\u011bny, je\u017e v kone\u010dn\u00e9m d\u016fsledku posunou tu kterou str\u00e1nku tam, kde je to pro ni a jej\u00edho majitele nejv\u00fdhodn\u011bj\u0161\u00ed.  Ona optimalizace p\u0159edstavuje n\u011bkolik krok\u016f: &#8211; Kontrolu toho kter\u00e9ho webu a odstran\u011bn\u00ed nedostatk\u016f, kter\u00e9 se na n\u011bm mohou vyskytovat. &#8211; Vytv\u00e1\u0159en\u00ed zp\u011btn\u00fdch odkaz\u016f, je\u017e sem p\u0159ivedou \u010dten\u00e1\u0159e z jin\u00fdch internetov\u00fdch str\u00e1nek. &#8211; Psan\u00ed kvalitn\u00edch text\u016f, kter\u00e9 u\u010din\u00ed onu str\u00e1nku zaj\u00edmavou pro c\u00edlovou skupinu. &#8211; Propagaci t\u00e9 kter\u00e9 str\u00e1nky p\u0159i v\u0161ech vhodn\u00fdch p\u0159\u00edle\u017eitostech. Pouze vyu\u017eit\u00edm v\u0161eho zde zm\u00edn\u011bn\u00e9ho se posune ta kter\u00e1 str\u00e1nka ve vyhled\u00e1va\u010d\u00edch na p\u0159edn\u00ed pozice. Tam, kde si j\u00ed ka\u017ed\u00fd v\u0161imne a nejsp\u00ed\u0161e ji i nav\u0161t\u00edv\u00ed. A teprve pak lze onu str\u00e1nku pova\u017eovat za \u00fasp\u011b\u0161nou.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Optimalizace je zapot\u0159eb\u00ed","item":"https:\/\/www.kkhulin.cz\/optimalizace-je-zapotrebi\/#breadcrumbitem"}]}]