[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kkhulin.cz\/papir-stale-vede\/#Article","mainEntityOfPage":"https:\/\/www.kkhulin.cz\/papir-stale-vede\/","headline":"Pap\u00edr st\u00e1le vede","name":"Pap\u00edr st\u00e1le vede","description":"A\u010dkoliv je jednadvac\u00e1t\u00e9 stolet\u00ed ve znamen\u00ed internetu a jin\u00fdch elektronick\u00fdch vymo\u017eenost\u00ed, pap\u00edr st\u00e1le z\u016fst\u00e1v\u00e1 pevn\u011b na sv\u00e9m m\u00edst\u011b. Sta\u010d\u00ed si vzpomenout na zast\u00e1nce knih v elektronick\u00e9 podob\u011b. Jejich tvrzen\u00ed, \u017ee se klasick\u00e1 pap\u00edrov\u00e1 kniha dostane brzy do pozad\u00ed, na\u0161t\u011bst\u00ed nevy\u0161lo. <a class=\"more-link\" href=\"https:\/\/www.kkhulin.cz\/papir-stale-vede\/\">P\u0159e\u010d\u00edst<\/a>","datePublished":"2018-01-24","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.kkhulin.cz\/author\/#Person","name":"","url":"https:\/\/www.kkhulin.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/96681f32407e92907e886055c80be666fea9980585e3d74d58609948dcc5acbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/96681f32407e92907e886055c80be666fea9980585e3d74d58609948dcc5acbb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kkhulin.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kkhulin.cz\/wp-content\/uploads\/img_a309640_w2114_t1520589016.jpg","url":"https:\/\/www.kkhulin.cz\/wp-content\/uploads\/img_a309640_w2114_t1520589016.jpg","height":0,"width":0},"url":"https:\/\/www.kkhulin.cz\/papir-stale-vede\/","about":["Web"],"wordCount":406,"articleBody":" A\u010dkoliv je jednadvac\u00e1t\u00e9 stolet\u00ed ve znamen\u00ed internetu a jin\u00fdch elektronick\u00fdch vymo\u017eenost\u00ed, pap\u00edr st\u00e1le z\u016fst\u00e1v\u00e1 pevn\u011b na sv\u00e9m m\u00edst\u011b. Sta\u010d\u00ed si vzpomenout na zast\u00e1nce knih v elektronick\u00e9 podob\u011b. Jejich tvrzen\u00ed, \u017ee se klasick\u00e1 pap\u00edrov\u00e1 kniha dostane brzy do pozad\u00ed, na\u0161t\u011bst\u00ed nevy\u0161lo. St\u00e1le je pro n\u00e1s ten kontakt s upravenou buni\u010dinou d\u016fle\u017eit\u00fd.  Stejn\u00e9 je to ur\u010dit\u011b i u propaga\u010dn\u00edch p\u0159edm\u011bt\u016f. A\u010dkoliv se na n\u00e1s hrnou reklamy ze v\u0161ech stran, r\u00e1di se zastav\u00edme u plak\u00e1tovac\u00ed plochy a prohl\u00ed\u017e\u00edme si nab\u00eddky a upout\u00e1vky. Mo\u017en\u00e1, \u017ee je to i t\u00edm, \u017ee tady n\u00e1s k tomu nikdo nenut\u00ed. M\u016f\u017eeme se jen tak zastavit a docela svobodn\u011b se rozhodnout, kter\u00e9 informace jsou pro n\u00e1s d\u016fle\u017eit\u00e9. Oproti tomu p\u016fsob\u00ed internetov\u00e9 upout\u00e1vky tak trochu vlezle. Zejm\u00e9na, pokud n\u00e1s n\u011bkter\u00e1 upout\u00e1vka doslova pron\u00e1sleduje a d\u011bl\u00e1 n\u00e1m spole\u010dnost celou dobu, co jsme na internetu. Mal\u00e9 um\u011bleck\u00e9 d\u00edlo N\u011bkomu by se mohlo zd\u00e1t, \u017ee tisk let\u00e1k\u016f a plak\u00e1t\u016f k reklamn\u00edm \u00fa\u010del\u016fm je jednoduchou z\u00e1le\u017eitost\u00ed. Opak je pravdou. Zat\u00edmco pr\u00e1v\u011b internetov\u00e1 nebo televizn\u00ed reklama m\u00e1 mo\u017enost n\u00e1s oslovit n\u011bkolika zp\u016fsoby, ti\u0161t\u011bn\u00e1 m\u00e1 pouze mo\u017enost jednu. Proto mus\u00ed b\u00fdt dokonale graficky ztv\u00e1rn\u011bna tak, aby zaujala na prvn\u00ed pohled. Z toho d\u016fvodu nesm\u011bj\u00ed b\u00fdt jak let\u00e1ky, tak i plak\u00e1ty nati\u0161t\u011bny v barv\u00e1ch, kter\u00e9 jsou mdl\u00e9 nebo jinak nev\u00fdrazn\u00e9. Ka\u017ed\u00fd grafik v\u00e1m potvrd\u00ed, \u017ee je velice d\u016fle\u017eit\u00e1 sytost pou\u017eit\u00fdch barev. Nejvhodn\u011bj\u0161\u00edm pap\u00edrem je takzvan\u00e1 leskl\u00e1 k\u0159\u00edda.  Kvalita materi\u00e1lu je tak\u00e9 velice d\u016fle\u017eit\u00e1. Je zapot\u0159eb\u00ed, aby zejm\u00e9na plak\u00e1ty odolaly alespo\u0148 po n\u011bjak\u00fd \u010das rozmar\u016fm po\u010das\u00ed. Jestli\u017ee chyst\u00e1te jen n\u011bkterou jednor\u00e1zovou akci, kter\u00e1 se m\u00e1 konat pouze v ur\u010dit\u00e9m regionu, pak je nejlep\u0161\u00edm \u0159e\u0161en\u00edm upozornit na ni pomoc\u00ed let\u00e1k\u016f. Sta\u010d\u00ed pak zajistit, aby se dostaly do po\u0161tovn\u00edch schr\u00e1nek. M\u016f\u017eete jednodu\u0161e vyu\u017e\u00edt slu\u017eeb \u010cesk\u00e9 po\u0161ty nebo po\u017e\u00e1dat n\u011bkter\u00e9ho dobrovoln\u00edka.                                                                                                                                                                                                                                                                                                                                                                                         4.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pap\u00edr st\u00e1le vede","item":"https:\/\/www.kkhulin.cz\/papir-stale-vede\/#breadcrumbitem"}]}]