[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kkhulin.cz\/reklama-kterou-potencialni-klienti-neignoruji\/#Article","mainEntityOfPage":"https:\/\/www.kkhulin.cz\/reklama-kterou-potencialni-klienti-neignoruji\/","headline":"Reklama, kterou potenci\u00e1ln\u00ed klienti neignoruj\u00ed","name":"Reklama, kterou potenci\u00e1ln\u00ed klienti neignoruj\u00ed","description":"V dne\u0161n\u00ed dob\u011b funguje na internetu trend blokov\u00e1n\u00ed reklamy, nebo jej\u00ed nau\u010den\u00e9 blokov\u00e1n\u00ed \u010di ignorov\u00e1n\u00ed. Jednodu\u0161e je dnes reklama v\u0161ude. V\u011bt\u0161inou je velmi nevkusn\u00e1, polo\u017eena v nep\u0159\u00edzniv\u00e9m m\u00edst\u011b, nebo je tak nezaj\u00edmav\u00e1, \u017ee ji automaticky odd\u011blujeme od obsahu, za kter\u00fdm <a class=\"more-link\" href=\"https:\/\/www.kkhulin.cz\/reklama-kterou-potencialni-klienti-neignoruji\/\">P\u0159e\u010d\u00edst<\/a>","datePublished":"2019-09-11","dateModified":"2019-09-11","author":{"@type":"Person","@id":"https:\/\/www.kkhulin.cz\/author\/#Person","name":"","url":"https:\/\/www.kkhulin.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/96681f32407e92907e886055c80be666fea9980585e3d74d58609948dcc5acbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/96681f32407e92907e886055c80be666fea9980585e3d74d58609948dcc5acbb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kkhulin.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kkhulin.cz\/wp-content\/uploads\/img_a355167_w2465_t1569573043.jpg","url":"https:\/\/www.kkhulin.cz\/wp-content\/uploads\/img_a355167_w2465_t1569573043.jpg","height":0,"width":0},"url":"https:\/\/www.kkhulin.cz\/reklama-kterou-potencialni-klienti-neignoruji\/","about":["D\u016fm a byt"],"wordCount":387,"articleBody":"  V dne\u0161n\u00ed dob\u011b funguje na internetu trend blokov\u00e1n\u00ed reklamy, nebo jej\u00ed nau\u010den\u00e9 blokov\u00e1n\u00ed \u010di ignorov\u00e1n\u00ed. Jednodu\u0161e je dnes reklama v\u0161ude. V\u011bt\u0161inou je velmi nevkusn\u00e1, polo\u017eena v nep\u0159\u00edzniv\u00e9m m\u00edst\u011b, nebo je tak nezaj\u00edmav\u00e1, \u017ee ji automaticky odd\u011blujeme od obsahu, za kter\u00fdm jsme na webovou str\u00e1nku p\u0159i\u0161li. Mnohdy si ani nejsme jisti, co je vlastn\u011b obsah str\u00e1nek, podle toho, kde v\u0161ude se nach\u00e1z\u00ed reklama, zvl\u00e1\u0161\u0165 v t\u011bch p\u0159\u00edpadech, kdy je reklama n\u011bjak\u00fdm zp\u016fsobem agresivn\u00ed: Blikaj\u00edc\u00ed reklama Sv\u00edtic\u00ed text Blikaj\u00edc\u00ed text Vyskakovac\u00ed okna V\u00fdrazn\u00e9 barvy Gify a videa Audiovizu\u00e1ln\u00ed reklama Reklama pomoc\u00ed bannerov\u00e9 hry V\u0161echny tyto reklamy v\u011bt\u0161ina potenci\u00e1ln\u00edch klient\u016f bez z\u00e1jmu zav\u0159e, proto\u017ee nejsou d\u016fvodem, pro\u010d na webovou str\u00e1nku p\u0159i\u0161li. To proto, \u017ee reklama se sna\u017e\u00ed pouze o to, aby klienta zaujala, aby upoutala jeho pozornost, a to jak\u00fdmkoliv zp\u016fsobem. Ov\u0161em ze strany klienta je to jinak \u2013 nau\u010dil se reklamu ignorovat, proto\u017ee ho nezaj\u00edm\u00e1, p\u0159ijde mu otravn\u00e1 a ru\u0161iv\u00e1. Vyhled\u00e1v\u00e1n\u00ed dotaz\u016f na kl\u00ed\u010dov\u00e1 slova je proto mnohem c\u00edlen\u011bj\u0161\u00ed: klient toti\u017e hled\u00e1 p\u0159esn\u011b c\u00edlen\u00fd dotaz. Pak jej reklama na uveden\u00e9 kl\u00ed\u010dov\u00e9 slovo, kter\u00e9 zadal, bude zaj\u00edmat. Tohle p\u0159esn\u011b m\u00e1 za c\u00edl SEOmarketing.  Sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti   Pokud se chcete p\u0159esv\u011bd\u010dit o tom, jak \u00fa\u010dinn\u00e1 je va\u0161e reklama, zkontrolujte si pomoc\u00ed n\u00e1stroj\u016f sledovanosti zdroje n\u00e1v\u0161t\u011bvnosti va\u0161ich webov\u00fdch str\u00e1nek. Klienti maj\u00ed sice rad\u011bji, kdy\u017e je vyhled\u00e1v\u00e1n\u00ed jejich kl\u00ed\u010dov\u00e9ho slova p\u0159irozen\u00e9 a vede na hlavn\u00ed str\u00e1nky vyhled\u00e1v\u00e1n\u00ed, ne nutn\u011b je to obt\u011b\u017euje tolik, jako nec\u00edlen\u00e9 bannery, kter\u00e9 mnoho lid\u00ed oslovuje, ani\u017e by se jednalo o potencion\u00e1ln\u00ed klientelu. Reklama ve vyhled\u00e1v\u00e1n\u00ed je zac\u00edlen\u00e1 p\u0159\u00edmo na klienty, kte\u0159\u00ed podobn\u00e9 nebo stejn\u00e9 kl\u00ed\u010dov\u00e9 slovo zadali do vyhled\u00e1v\u00e1n\u00ed, tak\u017ee reklama na produkt, kter\u00fd se jim ve vyhled\u00e1v\u00e1n\u00ed objev\u00ed, je vy\u017e\u00e1dan\u00e1. To znamen\u00e1, \u017ee takov\u00e9 reklam\u011b bude klient v\u011bnovat v\u011bt\u0161\u00ed pozornost a nebude ji ignorovat.                                                                                                                                                                                                                                                                                                                                                                                          5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklama, kterou potenci\u00e1ln\u00ed klienti neignoruj\u00ed","item":"https:\/\/www.kkhulin.cz\/reklama-kterou-potencialni-klienti-neignoruji\/#breadcrumbitem"}]}]